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Speak - Show -Win eDetailing by Credopard
The new Reality in Sales - A fantastic opportunity for you!
Due to the lockdown taking place in March 2020, most of in field sales activities came to a full stop. Well educated and experiences medical sales representatives out of the sudden, were forced to engage with their HCPs via phone. All this in a situation in which is best descibed as "challenging".Credopard, therefore, inaugurated its Corona-Response-Concept. One element of CRC provided professional training for medical sales representatives for enabling them to perform well when approaching clients via phone. The overall response was extreamly positive. Our latest survey showed, that more than two third of all participants saw an increase in their call rate and - even more important - in their sales results.
German surgeries went through an impressive learning curve concerning the use of digital solutions. Before Corona, most of HCPs had massive concerns about the use of video calls and many even did not hold an internet connection in the surgery.. The boost of digital solutions implemented in the last couple of weeks make it very exepctable that finally Remote eDetailing will encounter increasing acceptance also in Germany.
So, Corona has helped to grow overall acceptance of a tool, which is already standard in Scandinavia, the US and also the UK. It is very unlikely that this trend will be reversed and therefore, it is highly recommendable for pharmaceutical companies to act now.
Since HCPs are already accepting solely phone calls and with the boost in the digital landscape, it is more than a fair guess, that solutions, allowing sales representatives to share information via a web-based solutions, will be very well received by the target group. This will help you and your business in several ways:
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Significant lower costs per calll
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Higher call rates compared to classic field-calls
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Increasing call-time - app. 15min in average compared with app. 8min for classic field-calls
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Calls are much more product focused
In essence, Remote eDetailing is the most succesful way for providing complex content within a short time to a high number of HCPs without causing high costs or putting resources at risk.
Credopard supports you in the successful implementation of modern eDetailing
Credopard provides direct as well as indirect support for your remote sales activities. All measures are individually tailored for your very special situation. Whether you are looking for targeted training for your sales professionals or want us to plan, implement and run your Remote eDetailing Centre, Credopard is your partner of choice.
Indirect measures are focused on training of your already existing staff, helping them to perform professionally and successful either on the phone or when using the latest web-based eDetailing tools. In addition to webinars and classic classroom training, our courses will always include a best practice share session supporting en emphasising learnings, as well as satisfaction surveys and - when legally applicable - learning control.
Our concept is predominantly for clients who would like to support their current staff in the conversion from a solely filed-focused work environment to a hybrid or entirely in-house sales organisation. If applicable, we are happy to partner with your in-house training department as well as with your HR business partners.
Direct support is provided via our Remote eDetailing Centre as well as through hybrid solutions with dedicated teams for your sales force. We are also delighted to support you with pre-trained personnel; either within a temporary working solution or HR agency service.
Do not wait and book your appointment with one of our consultants to learn more about how Credopard can support you in the successful realisation of your plans.
Our Service - Your Success
"We do this for you!" is not just a claim but the very basis for all our work. Out values clearly set our guideline: - Responsibility, Fairness and Solution Orientation - and obliges us to deliver the best possible results for our clients, employees and applicants.
We deliver sustainable solutions where others might just focus on execution!
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